How do you teach a subject that is changing every day?
Social media marketing and its relevance to your students is undeniable. Yet it’s elusive to grasp and teach, even if you can spend hours a day studying the field.
I don’t pretend to have an answer to this challenge, but I can offer help.
The Tao of Twitter: Changing your life and business 140 characters at a time is a 104 page book that is perfect for students and classroom use. It not only explains how to use Twitter to create personal and business benefits, but also WHY it is a transformational communication platform.
I have taught more than 100 social media marketing college-level classes and the concepts and approaches in this book are battle-tested! I’m confident this would make a perfect text book for any high school or college class that touches on social media, business, society, and communications.
It would be appropriate for classes in:
- Business communications
- General business
- Social media
- Media and society
- Mass communications
- HR communications
In a field that is lacking relevant text books and teaching resources, The Tao of Twitter will connect for you and your students in important ways:
- If you assign The Tao of Twitter as required reading for the class, author Mark Schaefer will conduct a complimentary Skype lecture and Q&A session.
- This book is designed to cut through the hype of social media and ground an approach in traditional marketing fundamentals.
- It liberally uses real case studies to illustrate strategies, tactics and powerful business benefits of social media.
- It’s inexpensive and available in both paperback and digital forms.
I would be delighted to send you a complimentary copy for your review. Please write me at mark.schaefer@businessesGROW.com and I’ll send you a copy right away.
I’m passionate about helping students and teachers connect with social media and its potential to inspire, connect, and drive business benefits. I know you and your students will love The Tao of Twitter!
— Mark W. Schaefer
A video review from Professor Gary Shirr of Radford University: