It’s time to take the mystery out of Twitter.

You’re busy and don’t have time to decipher the confusing world of Twitter. In one hour, this book will show you how to connect and start creating meaningful business and personal benefits today.

Behind every Twitter triumph, there is a well-defined success formula. This is the Tao of Twitter, a path, a majestic random synergy that holds the potential to impact your daily life … if you know that way!

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For Educators

How do you teach a subject that is changing every day?

Social media marketing and its relevance to your students is undeniable. Yet it’s elusive to grasp and teach, even if you can spend hours a day studying the field.

I don’t pretend to have an answer to this challenge, but I can offer help.

The Tao of Twitter: Changing your life and business 140 characters at a time is a 104 page book that is perfect for students and classroom use.  It not only explains how to use Twitter to create personal and business benefits, but also WHY it is a transformational communication platform.

I have taught more than 100 social media marketing college-level classes and the concepts and approaches in this book are battle-tested!   I’m confident this would make a perfect text book for any high school or college  class that touches on social media, business, society, and communications.

It would be appropriate for classes in:

  • Marketing
  • Business communications
  • General business
  • Social media
  • Media and society
  • Mass communications
  • Journalism
  • HR communications

In a field that is lacking relevant text books and teaching resources, The Tao of Twitter will connect for you and your students in important ways:

  • If you assign The Tao of Twitter as required reading for the class, author Mark Schaefer will conduct a complimentary Skype lecture and Q&A session.
  • This book is designed to cut through the hype of social media and ground an approach in traditional marketing fundamentals.
  • It liberally uses real case studies to illustrate strategies, tactics and powerful business benefits of social media.
  • It’s inexpensive and available in both paperback and digital forms.

I would be delighted to send you a complimentary copy for your review.  Please write me at and I’ll send you a copy right away.

I’m passionate about helping students and teachers connect with social media and its potential to inspire, connect, and drive business benefits.  I know you and your students will love The Tao of Twitter!

— Mark W. Schaefer

A video review from Professor Gary Shirr of Radford University: