From Chapter 6, Attracting Targeted Followers
Many social media pundits and purists would like to have you believe that the quality of your Twitter followers is more important that the quantity. These folks are either naive or liars. In fact, you absolutely need both quality AND quantity.
Attracting a critical mass of Twitter followers — and by this I mean about 200 in most cases — is critical as you start your journey for two reasons.
First, if you have less than 200 people who are connecting with you, Twitter is going to be boring. And if it’s boring, you’re going to quit.
Second, the more followers you have, the better the chance for a “breakthrough moment.” The more followers, the more potential interactions, the more interactions, the more opportunities to create business benefits. And we all LOVE those!
So I strongly recommend that you spend some time upfront working on this critical aspect of your success – even as little as 20 minutes a day for a few weeks can get you started in the right direction.
“If you build it, they will come” makes a great movie line but a lousy Twitter strategy. There’s no short-cut. The only viable and legitimate method to begin to attract targeted followers is to find them, follow them, and hope they follow you back.
A rule of thumb is that about 70 percent of the people you follow will follow you back, but there are five simple ideas to tilt the follower-odds in your favor …